It’s time to reward good sugar reduction practice!

by | Oct 2, 2017

I was excited to read that The Sugar Reduction Summit has this year launched the Sugar Reduction Awards to recognise and celebrate the progress that’s being made in sugar reduction.  The Awards run alongside the Summit, on Thursday 9th November at The Royal Society in London.
I think this is a great initiative and am delighted to have been asked to join the Panel of Judges.

Az Judge at Sugar Reduction Awards

There are 7 categories to cover a whole raft of innovations and initiatives – from reformulation, to NPD, to best research, best sugar reduction awareness campaign and “sugar reduction hero” – it would be great to see some entries for this category from fellow dietitians or nutritionists that are specialising in this area!  Criteria varies across the categories but we’ll be looking at things like public health gain, impact, innovation, resourcefulness.

The good news is it’s free to enter, and entries will be on display at The Sugar Reduction Summit which is a great way to see what is going on and share best practice – deadline is 5th October.

The awards run alongside The Sugar Reduction Summit which has been running now for four years. Once again there is a packed programme with topics including:

  • A progress update on PHE’s sugar reduction programme
  • Data and discussion around the impact of sugar reduction on calories,
  • The latest science and evidence on sweeteners including new evidence both on the impact on gut microbiome and on whether maintaining sweetness through sweeteners is problematic,
  • A detailed exploration of sugar reduction opportunities and tech developments
  • Case studies, analysis and marketing insights from industry.

The organisers have introduced a super low-cost rate of just £150 plus VAT for small organisations or freelance dietitians and nutritionists working in the community or for the NHS – visit to register. Hope to see you there!


More on my views and insights on Sugar.








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