Spark interest amongst key opinion leaders
Azmina has chaired over 30 Key Opinion Leader Roundtables, hosted by various brands.
Challenge current thinking
At innocent drinks, Azmina led lively expert debates around sugar and 5-a-day, quoting research on fruit juice and smoothies.
She wrote a professional feature that challenged current thinking on smoothies in the British Dietetic Association newsletter Dietetics Today.
Get noticed in the press
As a media spokesperson to the British Dietetic Association, Azmina is accustomed to translating evidence-based copy into fresh and shareable consumer messaging.
“Different types benefit us in different ways”, Azmina tells Refinery29. “Some types of fibre, such as that found in wholemeal bread and bran-based cereals, can act as a sponge and absorb water.” This, she explains, adds bulk to stools and can reduce constipation.
Showcase brand benefits to healthcare professionals
Azmina has a knack for communicating science in an engaging way. Azmina has a wide network of dietitians, nutritionists, journalists, national governmental and charitable organisations, and key opinion leaders.
Build a following of Key Opninion Leaders
As part of her work with the Yogurt in Nutrition Initiative for the Danone Institute, Azmina co-authors Yogurt Nutrition Digests for nutritionists and dietitians, she speaks at professional conferences and posts live learnings from webinars on her social media channels.
Host seminars at conferences
Attract nutritionists to your branded workshop at professional conferences.
Food Matters Live seminars
Azmina chaired Diageo’s expert seminars as part of Food Matters Live, where delegates heard about the latest brand initiatives, learned about Diageo calorie nutrition labelling initiative, debated current drinking guidelines and even conjured up cocktails with a mixologist!