Defy the obvious to promote your brand
Do something unique and eye-catching that sparks the interest of the press. This could be a bespoke Fast Food Index, a hunger rating scale or a clever point system for ranking foods.
“Azmina helped develop a traffic light labelling system for our menus for Fresh Italy so that customers wanting to make healthier choices could have simple guidance on the menu board.
Sales of green light dishes grew by 90% immediately after we implemented traffic lights, and side salads by 70%. We were very happy with the success of the initiative”
Tom Allchurch, CEO & Founder