Instagram Stories and Posts
Azmina brings brown basmati to life through her culturally appropriate tips.
Recipe analysis and regulated EFSA claims are translated into user-friendly social media assets for Tilda.
The Food Doctor
As consultant nutritionist to The Food Doctor, Azmina shared evidence-based research on product ingredients, gave brand-relevant tips on eating healthily, and found novel ways to reach people on Instagram. She also wrote seasonal blogs on the company website.
Azmina is Co-Founder of the award-winning @RDUKChat professional Twitter conversation. RDUK is a moderated chat where experts debate the latest headlines, controversial topics or benefits of a particular food.
RDUK chats are a collaboration with the British Dietetic Association and give brands insights into current expert thinking. Monthly statistics show participation of around 30-40 experts and chats often trend on Twitter. The chats can on occasions be sponsored by the food industry.